Nine months from idea to launch, on a project other suppliers had refused. The brand is now in its fifth year.
A niche fragrance brand, first launch, from idea to shelf.
Every filler approached had turned the project down — on the volumes, and on the brief, which as written could not be made. The brand had no route into production at all.
- Reworked the brief into a specification a filler could quote against and produce.
- Found and qualified a filler willing to take the volume, and negotiated the terms.
- Sourced the full pack: primary packaging, secondary packaging and e-commerce packaging.
- Carried out production inspections in person at each run.
Nine months, project based, with on-site production inspections.
8% lower unit cost across the portfolio over two seasons.
A European premium beauty retailer, a portfolio of more than 800 SKUs.
The suppliers had been in place for years. Because the relationships were long-standing, the portfolio had never been properly tendered, and volume was allocated by habit rather than to a plan.
- Ran a structured tender across the portfolio — the first like-for-like comparison the base had been through.
- Replanned allocation, splitting volume by capability and cost instead of by history.
- Kept the incumbents in the process, so the tender created competitive tension rather than a change of supplier.
Over a year, full time and on site.